So far, Ecosia has been able to plant over 5 million trees, just by searching the web.Įcosia is currently able to plant about 200,000 trees per month, but more than 80 million trees are cut per month. “The more monthly active users Ecosia has, the more relevant it becomes to advertisers”. Even if you do not click on the ads you will help Ecosia by increasing the number of users.
By knowing that the plantation of one tree costs about 0,28 cents (euro), it takes an average of 56 web searches to fund one tree. This estimation takes into account the fact that you are not going to click on an ad every time you search.
One search entry is estimated to provide an average of 0,005 cents (EUR). Ecosia explains the importance of trees this way: “By planting a tree, you can fight climate change, provide nutrition, employment, education, medical assistance and political as well as economic stability.” Why did they choose to plan trees? The United Nations Environment Program (UNEP) estimates that we cut around 2000 trees per minute, equivalent to 80 640 000 trees per month and to 15 000 000 hectares of forest per year – which represents a surface as large as Belgium. By clicking on them, revenue is generated which is then used to plant trees. By using Ecosia as a search engine, ads are generates based on the search entries. The big difference to Google is though, that most cash inflow is dedicated to finance a planting and restoration project. As a result, companies are only charged when their advertisements are clicked.Įcosia is also a search engine that uses an online advertising service similar to “AdWords” as its main income. Google generates revenues on a cost-per-click basis. This service enables companies and advertisers to reach new customers by giving them a well-placed and salient copy on the search results. A look at Google’s revenues reveals that more than 70% are from their online advertising service “Google AdWords” and represent more than 50 billion USD in 2015. Google is by far the most popular search engine on the Internet, with over 4 billion searches each day. By Alex, Dylan, Melanie, Felicitas and Lara
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